Life’s greatest gift is joy. Dicha will create gift baskets that inspire fun and tantalize taste buds. Three simple components will create a competitive advantage: specialty gourmet snacks and sweets like chocolate raspberry popcorn, unique gift items like table topics conversation starters, and customer care. At the launch of this business, the gift basket industry is a 3 billion dollar and growing business. Specialty foods is a 15 billion dollar industry. Many gift basket companies have a small segment of unique flavored gourmet foods and do not cater to a niche.
Dicha will develop a niche toward the affluent market. The affluent are ideal gift basket buyers and specialty food shoppers. Each gift basket or gift package will include a table topics cube filled with conversation starter questions in a tray filled with tantalizing gourmet snacks and candy. These gift baskets will bring an entertainment experience along with a unique gift. Similar party theme gift baskets will also be sold without the table topics. Dicha will grow the business by creating a lifestyle experience. This includes web topics online, free sample occasions, creating a private label line of items, and offering private celebration/catering ideas. Other items that will be sold are unique gift items like vanishing creatures chocolates which come in a box that can be turned into a candle. My slogan will be unforgettable gifts that inspire joy or should it be life‘s greatest gift is joy.